Realidea is the new commercial manager of the Kämp Galleria and Karuselli shopping centres owned by Ilmarinen


Ilmarinen Mutual Pension Insurance Company has chosen Realidea Oy as its partner at the Kämp Galleria shopping centre located in the heart of Helsinki and the Karuselli shopping centre opened last year in Kerava.

From the beginning of December, Realidea will be in charge of the commercial management and marketing of the Kämp Galleria and Karuselli shopping centres owned by Ilmarinen. Tanja Pasanen will be the shopping centres’ Business & Marketing Manager and Anni Martikainen the Marketing Coordinator.

“Our goal is to create a new kind of proactive and customer-oriented approach to managing the shopping centres. We believe Realidea has the type of shopping centre management experience and leasing expertise that will provide Ilmarinen with the best support in achieving this,” says Ville Laurila, Letting Manager at Ilmarinen.

“I am very pleased that we have the opportunity to implement and further develop our shopping centre management model in a business-minded way also in urban centre locations. At Kämp Galleria and Karuselli we will also be able to benefit from synergies with the Sello shopping centre, which is also under our management and has Ilmarinen as one of its owners. Sello was selected as Finland’s best shopping centre this autumn,” says Pasi Nieminen, CEO and Partner of Realidea.

More information:

Ville Laurila, Letting Manager, Ilmarinen Mutual Pension Insurance Company
+358 40 501 0040,

Pasi Nieminen, CEO, Partner, Realidea Oy
+358 40 560 4274,


The Kämp Galleria Shopping Centre offers an attractive selection of international fashion and Scandinavian design in the heart of Helsinki. On the second floor, Kämp Garden brings together the top names and rising stars of Finnish fashion. High-quality, unique brands and personalised service are the cornerstones of Kämp Galleria, not to mention high-end restaurant and beauty services. Kämp Galleria is owned by Ilmarinen Mutual Pension Insurance Company.

The Karuselli Shopping Centre is a modern and attractive shopping centre located in the centre of Kerava. At Karuselli it is easy to take care of everyday activities, such as grocery shopping to a visit to the hairdresser. The broad selection of cafes and restaurants offers a wide range of delicious flavours for whole family. Karuselli is owned by Ilmarinen Mutual Pension Insurance Company.

Ilmarinen‘s task is to ensure that its customers receive the pension they have earned from their employment. We also seek to improve working life and thus help our customers succeed. In total, we are responsible for the pension cover of 1.2 million people. Our pension liabilities are covered by EUR 49 billion in investment assets.

Realidea Oy is an independent Finnish real estate consultant company owned by experienced professionals and established in 2018. We offer real estate, project and concept development services and solutions for lease operations and shopping centre management. We serve Finnish and international property owners, investors and tenants across the country.