Realidea selected as the new shopping centre manager for Sello


Realidea Oy has been selected as the shopping centre manager for Sello, a major Finnish shopping centre located in Espoo, Finland as of 1 June 2019. Realidea will be responsible for the commercial management of Sello, as well as the management of its administration and maintenance.

Sello’s current shopping centre organisation will continue in their roles and will transfer from Sello’s current manager company to Realidea Oy. The organisation will be strengthened through input from Realidea’s other professionals. Matti Karlsson, a pioneer in the shopping centre sector, will continue as the managing director of Sello.

“We chose Realidea because we wanted to ensure continuity and because we felt that its operating model is particularly suitable for a challenging market situation. The shopping centre market is undergoing a transition, and we believe that lease operations will play an increasing role in the future. We trust Realidea in ensuring our future success”, say the representants of Sello’s owners, Petri Louhio, Portfolio Manager at Keva, Timo Sotavalta, Development Director at Elo and Ville Laurila, Letting Manager at Ilmarinen.

“We are excited about continuing Sello’s success story. This is a significant opportunity and new business area for Realidea, a company established a year ago. We could not have wished for a better place to start,” says Pasi Nieminen, CEO at Realidea.

According to statistics published by the Finnish Council of Shopping Centres, Sello was Finland’s second-largest shopping centre in 2018, in terms of square metres, sales and visitor numbers.

More information:

Pasi Nieminen, CEO, Realidea Oy
+358 40 560 4274,


Sello Shopping Centre located in the Leppävaara district of Espoo in Finland, is the second-largest shopping centre in Finland. It houses more than 170 shops and service providers. Sello attracts 24 million visitors per year, with annual total sales of around EUR 400 million. Sello is owned by the Keva local government pensions institution, Elo Mutual Pension Insurance Company and Ilmarinen Mutual Pension Insurance Company.

Realidea Oy is an independent real estate consultant company established by experienced professionals in 2018. We offer real estate, project and concept development services and solutions for lease operations and shopping centre management. We serve Finnish and international property owners, investors and tenants across the country.